For Immediate Release
- Elizabeth Cornelius
- Chief Marketing Officer
Belfour Whiskey Takes Home Innovation and Platinum Awards in 2020 SIP Awards
Recognition Marks First SIP Awards for Belfour Whiskey
- The Innovation Award - applauds spirits with an interesting and unique taste profile or design; consumers judges deem these spirits as innovative and groundbreaking by highlighting them with this exclusive recognition.
- Platinum Medal for Individual Package Design - recognizes successfully crafted designs that complement the spirit and appeal to the consumers’ aesthetic sense; criteria for the design awards include creativity, originality, theme consistency and overall design.
“We are blown away by the consumer feedback we’ve received for Belfour whiskey in our first year,” said Ed Belfour, Founder and Chief Executive Officer of Belfour Spirits. “We set out to make a name for our brand by paying attention to details. From barrel selection to package design, there’s no detail that is too small. We believe success is in the details, and we’re thrilled to receive both of these consumer awards recognizing our work.”
Aged for two years in only 12 American white oak barrels, the Belfour limited edition is offered at 100 proof. With a subtle smoky presence, this Straight Rye Whiskey has intriguing floral and fruit notes. The finish is elegant lingering smoke with lasting warmth.
This bottle features a one-of-a-kind chalice cup plated in sterling silver and wrapped beautifully in a custom Belfour Spirits collector box.
About Belfour Spirits
Led by Hockey Hall of Famer Ed Belfour, Belfour Spirits is an ultra-premium whiskey producer known for its spirits’ unique character and stunning packaging. In 2014, the Belfour family began their journey to hand craft exceptionally smooth and well-balanced whiskey made from the finest ingredients. Today, the company has distilled more than 2,200 barrels of whiskey. Belfour Spirits distributes in Illinois, North Dakota, South Dakota, Texas and Tennessee, with additional markets expected in 2020 and beyond. To learn more, visit BelfourSpirits.com, Facebook and Instagram @belfourspirits, and on Twitter @belfour_spirits.
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