For Immediate Release
- Elizabeth Cornelius
- Chief Marketing Officer
Belfour Spirits Salutes Fighting Sioux Fans With Special Edition Straight Rye Whiskey
Unique Cork Features Commemorative "Ralph Engelstad, Home of the Fighting Sioux" Coin
DALLAS – Belfour Spirits, an ultra-premium whiskey producer led by Hockey Hall of Famer Ed Belfour, announced today the release of its Special Edition Straight Rye Whiskey, a tribute for Fighting Sioux hockey fans. Belfour started his legendary hockey career playing for the Fighting Sioux, where values like team loyalty, intensity of heart and respect for elders were instilled and serve as the foundation on which Belfour Spirits was created.
The Belfour Special Edition Straight Rye Whiskey is offered at 106 proof and represents the company’s first product to roll out since the launch of its three original spirits within the “Spirit of Champions(TM)” family in October 2019.
Fighting Sioux Connection
In his rookie year, Belfour – a freshman in goal – helped lead the team to its fifth NCAA Championship (in 1987). Belfour went on to enjoy a near 20-year career playing in the National Hockey League for the Chicago Blackhawks, Dallas Stars and Toronto Maple Leafs, among others.
“Wearing a Fighting Sioux sweater was – and always will be – an incredible honor,” says Ed Belfour, Founder and Chief Executive Officer of Belfour Spirits. “I’ve been blessed to play for many great organizations, and while it all began for me in North Dakota, it’s the camaraderie of the greater team – the fans – that I remember most.”
“On game day, the Ralph Engelstad Arena is packed not with individual fans, but with the Fighting Sioux family, and that’s powerful,” Belfour continued. “When I sip this ‘Spirit of Champions’ whiskey, it’s like coming home, and I hope sports fans share the same sentiments when enjoying their own glass.”
Known for its award-winning packaging, Belfour Spirits lives up to expectations with this Special Edition with inclusion of statement brand elements along with some new twists. The Belfour decanter-like bottle showcases the signature Belfour eagle, wings and 1920’s typeface, and pays tribute to the Fighting Sioux with team colors.
Adding to its unique appeal, each cork has an inlaid commemorative coin that reads “Ralph Engelstad Arena, Home of the Fighting Sioux,” making it a memorable gift for any Fighting Sioux fan or whiskey collector this holiday season.
The Belfour Special Edition Straight Rye Whiskey has aromas of caramel, sweet dill, caraway and molasses. The taste is packed with white grape, apricot, raisin and brown sugar, and the Straight Rye finishes smoky with a coating of white pepper.
The Belfours distilled this Straight Rye at its distillery partner, Southern Distilling in Statesville, N.C, where the whiskey aged for a minimum of 24 months in new American white oak barrels.
As a Special Edition, the Straight Rye will have limited allocation, available in select stores in North Dakota, South Dakota, Texas and Illinois in the coming weeks.
About Belfour Spirits
Led by Hockey Hall of Famer Ed Belfour, Belfour Spirits is an ultra-premium whiskey producer known for its spirits’ unique character and stunning packaging. In 2014, the Belfour family began their journey to hand craft exceptionally smooth and well-balanced whiskey made from the finest ingredients. Today, the company has distilled more than 2,700 barrels of whiskey. Belfour Spirits distributes in Illinois, North Dakota, South Dakota, Texas and Tennessee, with additional markets expected in 2021 and beyond. To learn more, visit BelfourSpirits.com, Facebook and Instagram @belfourspirits, and on Twitter @belfour_spirits.
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