Ultra-premium whiskey producer expands into Louisiana, Michigan, Oklahoma and South Carolina 

DALLAS – Belfour Spirits, an ultra-premium whiskey producer led by Hockey Hall of Famer Ed Belfour, is soaring into the new year with continued expansion into four new states in early 2021. Belfour Spirits has added distribution in Louisiana, Michigan, Oklahoma and South Carolina through Southern Glazers Wine & Spirits.

Belfour Spirits – which launched to consumers in October 2019 with its family mash bills – has an inventory of 2,700 barrels of whiskey aging, and a distribution footprint now across nine states.

“Belfour Spirits is thrilled to introduce our hand-crafted whiskey to more fans throughout the United States,” says Ed Belfour, Founder and Chief Executive Officer of Belfour Spirits. “Southern Glazer’s is a well-connected distribution partner for us, and we share a commitment for brand success in these new states.”

In addition to the momentum from expanded distribution, the luxury spirits brand is entering 2021 (its second full year of business) with a strong portfolio of awards for both taste and packaging.

“To us, drinking whiskey should be about the full experience,” Belfour says. “From the purchase and pour to the sip and share, enjoying whiskey should appeal to all your senses. The spirit’s attention to detail should be memorable.”   

In 2020, Belfour Spirits was voted by fans as 10Best Craft Whiskey Distillery in USA Today’s Readers’ Choice Awards.Specific product recognition includes:

Belfour Spirits Bourbon Whiskey Finished With Texas Pecan Wood, 92 proof, 750 ml and 200 ml

• Awarded Gold in the 2020 Las Vegas Global Wine & Spirits Awards
• Named Gold in the 2020 Craft Competition International Awards
• Awarded 93 Points from both Modern Thirst and WhiskyCast
• Earned 91 Points in the 2020 Ultimate Spirits Challenge

Belfour Spirits Rye Whiskey, 94 proof, 750 ml and 200 ml

• Earned Gold in the American Rye Category of the 2020 Fifty Best Awards
• Awarded Gold in the 2020 Craft Competition International Awards
• Earned Silver for Bottle Series in the 2020 San Francisco World Spirits Competition for Packaging Design
• Received Silver in the 2020 Whiskies Of The World (WOW) Awards 

Belfour Spirits Limited Edition Straight Rye Whiskey, 100 proof, 750 ml 

• Earned a 96-point rating from The Tasting Panel in 2020
• Earned Gold in the American Rye Category of the 2020 Fifty Best Awards
• Named Best Bottle (and earned Gold) in the 2020 International Review of Spirits Packaging Competition hosted by Beverage Tasting Institute
• Won Platinum for Packaging and an Innovation award in the 2020 SIP International Spirits Competition
• Earned Silver in the 2020 San Francisco World Spirits Competition for Packaging Design

For more information about Belfour Spirits’ portfolio and to find retailers, please visit www.belfourspirits.com. 

About Belfour Spirits

Led by Hockey Hall of Famer Ed Belfour, Belfour Spirits is an ultra-premium whiskey producer known for its spirits’ unique character and stunning packaging. In 2014, the Belfour family began their journey to hand craft exceptionally smooth and well-balanced whiskey made from the finest ingredients. Today, the company has distilled more than 2,700 barrels of whiskey. Belfour Spirits distributes in Illinois, Louisiana, Michigan, North Dakota, Oklahoma, South Carolina, South Dakota, Texas and Tennessee, with additional markets expected this year and beyond. To learn more, visit BelfourSpirits.com, Facebook and Instagram @belfourspirits, and on Twitter @belfour_spirits.