For Immediate Release
- Elizabeth Cornelius
- Chief Marketing Officer
Belfour Spirits Awarded Two Silver Medals in 2020 San Francisco World Spirits Packaging Design Competition
Ultra-Premium Spirits Newcomer Recognized for Elegant Packaging
- Individual Medal, Silver: Limited Edition Straight Rye Whiskey
- Bottle Series Medal, Silver: Rye Whiskey and Bourbon Whiskey Finished With Texas Pecan Wood
Each year, SFWSC pays homage to unique, thoughtful aesthetics in packaging that leave a memorable impression with consumers. The competition evaluates the creativity, impact, execution, and overall effectiveness of entrants’ packaging designs as shelves become more crowded and aesthetics play a larger role in purchase consideration.
“We take great pride in attention to detail, and packaging is no exception,” said Ed Belfour, founder and chief executive officer of Belfour Spirits. “The look and feel of our bottle is an intentional part of the full Belfour whiskey experience, so to be recognized for this is incredibly rewarding.”
Belfour Spirit’s custom-made, decanter-like bottle features a 1920s-inspired pattern resembling cut crystal. The neck label features a custom illustration of what is now the Belfour Spirits eagle, paying homage to Ed’s hockey nickname, “Eddie the Eagle.” The product family features a strong metallic color palette for the labels, anchored in black with textured eagle wings on the side of the label.
The Limited-Edition Straight Rye Whiskey features a unique cork with a one-ounce chalice plated with sterling silver. The autographed and numbered bottle is wrapped beautifully in a custom Belfour Spirits box, making it a unique gift and collector’s item.
Belfour Spirits assembled a strong package design and production team, including:
- Don Hardwick of DRH LLC – project lead
- Quest – bottle manufacturer
- Eurostampa – label printer
- HCK2 – label design agency
- Master Paper Box – gift box production company
- JC Ribeiro - cork manufacturer
About Belfour Spirits
Led by Hockey Hall of Famer Ed Belfour, Belfour Spirits is an ultra-premium whiskey producer known for its spirits’ unique character and stunning packaging. In 2014, the Belfour family began their journey to hand craft exceptionally smooth and well-balanced whiskey made from the finest ingredients. Today, the company has distilled more than 2,000 barrels of whiskey. Belfour Spirits distributes in Illinois, North Dakota, South Dakota and Texas, with additional markets expected in 2020 and beyond. To learn more, visit BelfourSpirits.com, or follow on Facebook and Instagram @Belfour spirits and on Twitter @Belfour spirits.
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