For Immediate Release
- Elizabeth Cornelius
- Chief Marketing Officer
Belfour Spirits Awarded "Best Bottle" in 2020 International Review of Spirits Packaging Competition
Ultra-Premium Whiskey Producer Earned Gold, Silver and Bronze Medals for Exceptional Bottles and Gift Box Design
DALLAS (March 27, 2020) – Belfour Spirits is pleased to announce that its Limited Edition Straight Rye Whiskey has earned a gold medal ranking and “Best Bottle” in the 2020 International Review of Spirits Packaging Competition hosted by Beverage Tasting Institute.
“Newer to the market, Belfour’s covetable decanter-style bottles and attention-grabbing catchphrase, ‘The Spirit of Champions™,’ resulted in classy packaging highlighting a brand that ‘you certainly can’t just walk past on the store shelf,’” noted Beverage Testing Institute in their award announcement.
In addition, Belfour Spirits Rye Whiskey was named “Best Bottle Runner Up,” earning silver, and its Limited Edition gift box earned a bronze medal for “Best Gift Box Runner Up.”
“Our custom bottles, labels and packaging were in the design process for more than two years,” said Ed Belfour, Founder and Chief Executive Officer. “Our brand marries modern-day entertaining with the impeccable style of the 1920s. We wanted a bottle that would turn heads – whether lit on a restaurant’s back bar, on a store shelf or displayed on a home bar.”
The custom-made, decanter-like bottle features a 1920s-inspired pattern resembling cut crystal.
The neck label features a custom illustration of what is now the Belfour Spirits eagle, paying homage to Ed’s hockey nickname, “Eddie the Eagle.” The product family features a strong metallic color palette for the labels, anchored in black with textured eagle wings on the side of the label.
“We put our heart and soul into every aspect of Belfour Spirits, and our packaging design is no exception,” Belfour said.
The following partner companies had tremendous involvement in the design, development and production of Belfour packaging:
- Don Hardwick of DRH LLC – project lead
- Quest – bottle manufacturer
- Eurostampa – label printer
- HCK2 – label design agency
- Master Paper Box – gift box production company
- JC Ribeiro - cork manufacturer
To determine the year’s best packaging submissions, BTI assembled a diverse group of experts, including distributors, buyers, beverage directors and designers, who have keen eyes for contemporary form and detailed insight on what draws consumer attention. Each panelist evaluated products in the following categories: Creativity, Graphic Design, Form, Style and Functional Innovation.
About Belfour Spirits
Led by Hockey Hall of Famer Ed Belfour, Belfour Spirits is an ultra-premium whiskey producer known for its spirits’ unique character and stunning packaging. In 2014, the Belfour family began their journey to hand craft exceptionally smooth and well-balanced whiskey made from the finest ingredients. Today, the company has distilled more than 1,988 barrels of whiskey. Belfour Spirits distributes in Illinois, North Dakota, South Dakota and Texas, with additional markets expected in 2020 and beyond. To learn more, visit BelfourSpirits.com, or follow on Facebook and Instagram @belfourspirits and on Twitter @belfour_spirits.
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